Obviously technical skills are important, but most companies are looking beyond technical skill and toward personality and growth potential. The days of hiring a tech professional just because he/she can code well, write a good test case or push out updates are over. Companies absolutely need those skills, but all of my clients would rather have someone with a driven desire, a passion, for their chosen profession. Remember when communicating your abilities in an interview or to your boss after you’ve been hired, talk about your drive, passion, energy enthusiasm in what you do and your goals. You’ll have to show results and actions around that drive, but it goes a long way.
As an add-on here is a blog post written by Justin James for TechRepublic. It was written in 2006, but is still very relevant. RSS his posts, they are very good.

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